By  on September 4, 2012

NEW YORK — Ivanka Trump is fine-tuning her brand, and that process begins with her New York flagship.

The socialite-turned-designer and businesswoman will open the doors to her SoHo store on Thursday, unveiling a new retail format that will house all her brand’s offerings under one roof.

Launched last November as a fine jewelry boutique, which displayed some of Trump’s other collections in limited quantity, the store will now integrate the full Ivanka Trump offering. This includes shoes, bags, apparel, and in the spring, eyewear and fragrance.

 

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