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J. Crew, Miriam Haskell Collaborate on Bridal Jewelry

J.Crew creative director Jenna Lyons looked no further than her own jewelry collection for the retailer’s latest accessories collaboration.

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J.Crew creative director Jenna Lyons looked no further than her own jewelry collection for the retailer’s latest accessories collaboration.

This story first appeared in the April 16, 2010 issue of WWD.  Subscribe Today.

The firm has tapped 84-year-old costume jewelry brand Miriam Haskell — a personal favorite of Lyons — for a capsule collection to be sold at J. Crew’s bridal boutique, which opens on Madison Avenue in June.

The collection reflects the hallmarks of Haskell’s designs: double filigree, hand-beading and glass and crystal beads intricately applied in dramatic styles. Key pieces include pearl and crystal brooches that can be worn at the waist of a wedding gown, or even in the hair, and three-strand pearl necklaces with an elaborate pendant. There also are less traditional options, such as sparkling chandelier earrings, bold cuffs and cocktail rings in the same colorway of gold and white pearls and floral motifs.

“I have a frightening amount,” Lyons said of her Haskell collection, which she has used in styling the J. Crew catalogue.

Gabrielle Fialkoff, chief operating officer of Miriam Haskell, noticed Lyons’ pieces and approached J. Crew to make a marriage — so to speak.

“We want the bride to look gorgeous and we’re not about giant, overwhelming cupcake dresses,” Lyons said. “It’s about simplicity in silhouettes and pairing it with great jewelry pieces.”

Prices range from $150 to $1,400, and the core range is $500 to $1,000.

At the other end of the design spectrum, J. Crew feted another one of its accessories collaborators on Tuesday at the Prince Street store in Manhattan.

Lyons and Vogue’s Sally Singer hosted the launch of Fenton/Fallon for J. Crew, a collection by Dana Lorenz. The line is rife with edgy blackened metal and crystal bracelets, earrings, rings and necklaces that are equal parts punk and pretty. Harley Viera-Newton spun tunes for spiked pink lemonade-sipping guests such as Jennifer Creel, Olivia Chantecaille and Mary Alice Stephenson.

Millard “Mickey” Drexler, chairman and chief executive officer of J. Crew, said the company is open to doing collaborations, but that there is one requirement: “If they’re cool, we want to work with them,” he said.

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