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For Jamie Wolf, designing jewelry comes just as smoothly as a plié, jeté or pirouette.
This story first appeared in the February 16, 2009 issue of WWD. Subscribe Today.
The 30-year-old New Yorker spent her entire childhood gearing up for her dance career in the New York City Ballet’s corps — but now she’s onto something more precious. Wolf, who started her eponymous jewelry line several years ago using beads and other mundane materials in between seasons at NYCB, has developed her collection into a fine jewelry line rife with diamond accents, precious gemstones and intricate gold work.
“The 10 years I spent as a dancer influenced my instincts,” says Wolf. “Everything I love has a certain femininity and a clear attention to detail.”
Wolf’s newest pieces incorporate 18-karat gold with tourmalines, pearls and diamonds. Her signature matte finish, the filigree and metal carvings are floral inspired. Wide bangles are etched in a leaf pattern with a rose-cut diamond fixed in the center of each leaf. Other standouts include Wolf’s cabochon cocktail rings with a skirt of pavé diamonds around the milky pastel stones and her dainty drop earring in pink rose quartz. Prices in the collection range from $500 to $15,000.
Going forward, Wolf, whose sales hit $2.2 million in 2008, is strategizing to grow her business. As such, she’s getting more face time, doing trunk shows at stores such as Mitchells in Connecticut, Neapolitan in Chicago, Pink Tangerine in Palo Alto, Calif., Reinhold in San Juan, Twist in Portland and Barneys New York, which has carried the line since its inception.
“The collection has grown to reflect a very clear vision,” says Wolf. “Like me, the woman I’m designing for looks for pieces that strike a balance between luxury and utility. She appreciates detail and elegance and has an eye for what is clean and hip.”