By  on July 19, 2010

When Eternamé made its debut in 2007, the jewelry firm made headlines for its association with model Audrey Marnay, who moonlighted as its designer. Sarah Besnainou, the creative force behind the Paris-based concern, was rarely mentioned. “The press was more into her because she does have a name,” notes Besnainou, 29. Three years later, with business growing and entry into the U.S. market planned for fall, Besnainou is making her presence known.

While Marnay is still a close friend who occasionally offers her design two cents, Eternamé was actually Besnainou’s idea. The collection began, in fact, with a pair of sapphire and gold cuff links, engraved with the word eternamé, which she created for a former fiancé after a memorable night at a charity dinner. “The word means ‘make me eternal’ in Greek,” she explains. “I wanted him to remember [the evening] we spent together."

 

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