By  on March 26, 2009

Adornments of gold and gemstones have a special place in the hearts of consumers, giving the fine jewelry community some solace that it will hold its own through the recession.

Nevertheless, brands are optimizing their assortments to gain consumer awareness and buoy sales. Firms are focused on diversification, offering new and noteworthy collections to lure shoppers, while also building upon existing best-selling collections.

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