By  on August 6, 2012

NEW YORK — Jewelers are putting their faith in color, craftsmanship and versatility in order to draw in value-hungry consumers.

In tough economic times, shoppers who are able to spend on jewelry are flocking to scoop up unique baubles made with quality materials such as 18-karat gold, platinum, diamonds, rubies, emeralds and sapphires. While jewelry as an investment is not new, brands exhibiting at JA and JCK’s Luxury Privé here last week said there’s an increased demand for jewelry that provides both quality and a unique design aesthetic.

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