By  on June 13, 2011

LAS VEGAS — The guilt is gone.

That’s what fine jewelers believe, convinced the days of women self-consciously avoiding coating themselves in gold and jewels are over as luxury consumers reenter the market. Sales have followed suit both at the recent round of fine jewelry trade shows, where some brands saw retail orders improve by double digits, and at retailers like Tiffany & Co. (up 20 percent in the last quarter), Kay Jewelers and Jared The Galleria of Jewelry owner Signet Jewelers (up 10.2 percent) and Zale Corp. (up 14.5 percent.)

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