By  on February 7, 2011

Though the main draw during New York Fashion Week is the ready-to-wear designs, it’s also a high-profile stage for jewelry collaborations. The partnerships are mutually beneficial, helping to complete an outfit on the runway while bringing jewelry designs to a larger audience.

Among the collaborations for the fall collections that get under way this week are Miriam Haskell for Marchesa, Chopard for Pamella Roland, Alexis Bittar for Jason Wu, Ben-Amun for Jonathan Simkhai and IvanaHelsinki, Janis Savitt for Ralph Lauren, Kara Ross for Tadashi Shoji and Erin Fetherston, Meredith Kahn of Make Her Think for Mandy Coon and Jonathan Goldstein of Bevel for Parkchoonmoo. Also, Atelier Swarovski is working with Cate Adair, Arik Levy and Rodrigo Otazu.

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