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Jil Sander Inks Jewelry Deal With Damiani

After a capsule fine jewelry collection for spring, Jil Sander has signed a license with Damiani Group to create a complete line of jewelry and watches.

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After a capsule fine jewelry collection for spring, Jil Sander has signed a license with Damiani Group to create a complete line of jewelry and watches.

This story first appeared in the June 22, 2009 issue of WWD.  Subscribe Today.

Damiani, the Italian jewelry firm that produces a namesake jewelry line as well as brands Alfieri & St. John, Calderoni and Bliss, holds the exclusive license to design, manufacture and distribute jewelry and watches under the Jil Sander name.

The jewelry collection will be launched in the fall, while watches will hit retail in early 2010. The collections will be sold at Jil Sander boutiques, and select department and jewelry stores, as well as the Rocca Stores that are owned by Damiani. The company declined to provide a first-year sales projection.

“After the great response on our first collection of earrings for this summer, I am convinced that Jil Sander, even being considered as a brand of pureness, can create a product category such as jewelry,” said Jil Sander creative director Raf Simons. “I feel no limitations in this new direction for the brand as long as we can create items in the very specific Jil Sander style: sophisticated, luxurious and ultramodern.”

Alessandro Cremonesi, the new chief executive officer of the Jil Sander Group, said the jewelry and watch license with Damiani further exemplifies the brand’s growth

strategy.

“By signing this licensing agreement for developing an upscale jewelry and watch collection, Jil Sander will enhance its product range on the highest level of luxury goods, offering jewelry with an equivalent pure, luxurious approach as our ready-to-wear and accessories,” said Cremonesi.

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