Kelly Wearstler is expanding her design empire into fine jewelry with a 60-piece collection that will launch in her Melrose Avenue store in Los Angeles and Forty Five Ten in Dallas.
This story first appeared in the June 9, 2014 issue of WWD. Subscribe Today.
The mostly one-off pieces consist of mixed metals such as 14-karat and 18-karat yellow and rose gold vermeil and blackened sterling silver with diamonds, gemstones and minerals ranging from $1,100 to $8,000 at retail.
Inspired by Wearstler’s popular bauble boxes, metal tabletop objects with lids inlaid with large gemstones, the collection has a more refined look than her costume jewelry line. “We have such a voice in the luxury market that it felt natural to go into fine jewelry. I’m constantly shopping for stones all over the world and always looking for details and delicate textures,” she said.
Wearstler likes to juxtapose the refinement of diamonds with the rawness of materials like fluorite, labradorite, zebra sapphire, smoky quartz and druzy. While some stones are custom-cut, others have raw edges. “You can dress them up or down, as I do with all my pieces,” she said. As a finishing touch, Wearstler makes a leather and fur bag for each piece of jewelry.
Wearstler’s home accessories and costume jewelry retail in about 40 doors globally and she plans to expand the fine jewelry distribution slowly. This fall, she is launching new rug, fine china and fabric lines and designs for two new hotels in San Francisco, as well as one in Los Angeles in spring 2016.