Kim Kardashian is raising her industry profile in a partnership with Pascal Mouawad to create a costume jewelry line for Bebe making its debut for holiday and a signature line for wider distribution in the spring.
“Designing [clothes for Bebe] inspired me so much,” she said. “I wanted to create an accessory line that not only I would wear, but more importantly, my fans would wear. I read lots of comments on fashion blogs, Twitter and Facebook about my line and I wanted to give the fans what they have been asking for.”
Los Angeles-based Mouawad is known for his collaborations with Heidi Klum and Erin Wasson, Nicole Richie and Jessica Simpson, among others.
“The celebrities are so involved in the process from design to promotion, and that is what makes the fans buy it,” he said. “House of Harlow 1960 is doing extremely well because it speaks about Nicole. The same will happen with Kim.”
Mouawad said Kardashian’s line will be the most mass targeted in his portfolio, with the majority of the pieces retailing for less than $100. The range is $25 to $250.
“We are not looking to bring high-end jewelry to the marketplace; we are targeting Middle America,” he said. “I see it in major department stores, those with 200 to 500 doors, and some specialty boutiques.”
Both collections will comprise three groups: Thirties-inspired Lucite and gunmetal pieces, Sixties-style geometric resin and enamel pieces and Moroccan-inspired pieces, including belly chains and hand jewelry that feature clear cabochon stones and silver mixed with matte gold.
“I love statement pieces because they make a simple outfit stylish and fun,” said Kardashian, who described the first two styles as “younger and more edgy” and the Moroccan style as “dressier and perfect for the holidays.”
Mouawad described the pieces as “sexy and bold, big in scale, very statement looking.”
He said $10 million in first-year retail volume was “a conservative and do-able figure,” adding that the Kardashian line, along with Simpson’s watch line, are his priorities this year.
Kardashian, who already has an online shoe collection called Shoedazzle.com and an eponymous fragrance exclusive to Sephora, said, “I would love to dig deeper into the beauty side like color cosmetics.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast