Kim Kardashian is raising her industry profile in a partnership with Pascal Mouawad to create a costume jewelry line for Bebe making its debut for holiday and a signature line for wider distribution in the spring.
“Designing [clothes for Bebe] inspired me so much,” she said. “I wanted to create an accessory line that not only I would wear, but more importantly, my fans would wear. I read lots of comments on fashion blogs, Twitter and Facebook about my line and I wanted to give the fans what they have been asking for.”
Los Angeles-based Mouawad is known for his collaborations with Heidi Klum and Erin Wasson, Nicole Richie and Jessica Simpson, among others.
“The celebrities are so involved in the process from design to promotion, and that is what makes the fans buy it,” he said. “House of Harlow 1960 is doing extremely well because it speaks about Nicole. The same will happen with Kim.”
Mouawad said Kardashian’s line will be the most mass targeted in his portfolio, with the majority of the pieces retailing for less than $100. The range is $25 to $250.
“We are not looking to bring high-end jewelry to the marketplace; we are targeting Middle America,” he said. “I see it in major department stores, those with 200 to 500 doors, and some specialty boutiques.”
Both collections will comprise three groups: Thirties-inspired Lucite and gunmetal pieces, Sixties-style geometric resin and enamel pieces and Moroccan-inspired pieces, including belly chains and hand jewelry that feature clear cabochon stones and silver mixed with matte gold.
“I love statement pieces because they make a simple outfit stylish and fun,” said Kardashian, who described the first two styles as “younger and more edgy” and the Moroccan style as “dressier and perfect for the holidays.”
Mouawad described the pieces as “sexy and bold, big in scale, very statement looking.”
He said $10 million in first-year retail volume was “a conservative and do-able figure,” adding that the Kardashian line, along with Simpson’s watch line, are his priorities this year.
Kardashian, who already has an online shoe collection called Shoedazzle.com and an eponymous fragrance exclusive to Sephora, said, “I would love to dig deeper into the beauty side like color cosmetics.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)