By  on October 26, 2011

NEW YORK — In pursuit of a younger clientele, Lalique is launching its first fine jewelry collection for spring.

Ranging in price from about $420 to $5,840 the 30-piece offering is comprised of sterling silver, 9- and 18-karat gold, crystal and white and champagne diamonds. Inspiration was derived from nature’s four elements — water, air, earth and fire, according to Lalique’s creative director of jewelry, Anne Kazuro. The debut collection is based upon water in all its forms — including ice, bubbles, snow and waves — as well as the naiad Arethuse, who was famously transformed into a fountain by Artemis to deceive her suitor Alpheus.

“We created four stories, and we want to explore nature. We decided to do the collection year after year based on one of these stories,” Kazuro said of the pieces, which will be sold at the brand’s flagships in Paris, London and New York.

This is far from the brand’s first foray into the category, as founder René Lalique began designing jewelry in the 1880s, including pieces comprised of glass and precious gems at the turn of the 20th century.

“It’s a daring and fascinating collection — it’s for younger women,” said Kazuro. “It’s the story, not just the product. It’s how we display the product in the boutique, it’s the 360-degree way it will enter the market.”

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus