By  on September 8, 2008

Jason and Daniel Landver, the 26-year-old cousins who helm Los Angeles jewelry firm Lucas Design International, are stepping out from behind the licensing and private label curtain for the first time with a namesake line that tweaks fine jewelry traditions for leading-edge consumers.

“Our goal is to really give our target consumer a product that can’t be duplicated at a lower price point because of the complexity that was still affordable,” Jason Landver said. “I always wanted to create something that was very wearable, not something that could be worn only once a year, but was still unique.”

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