LET IT ROCK: Two summers ago while shopping her favorite Hamptons jewelry haunts, Robin Rothfeld decided to launch a jewelry line at accessible prices to sell to her family and friends. A veteran of David Yurman and Chopard, Rothfeld created RichRocks, a collection of fashion jewelry in the style of classic, everyday pieces, such as pavé rhinestone hoops, sterling silver bangles and tigereye pendants. The line is available at richrocksnyc.com, where every piece retails for less than $100. While Rothfeld meant to keep the jewelry among friends, TV personalities ranging from Kathie Lee Gifford to Jessica Stroup have caught on.

“In this economy, jewelry doesn’t have to cost a lot to look great,” Rothfeld said.

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