LET IT ROCK: Two summers ago while shopping her favorite Hamptons jewelry haunts, Robin Rothfeld decided to launch a jewelry line at accessible prices to sell to her family and friends. A veteran of David Yurman and Chopard, Rothfeld created RichRocks, a collection of fashion jewelry in the style of classic, everyday pieces, such as pavé rhinestone hoops, sterling silver bangles and tigereye pendants. The line is available at richrocksnyc.com, where every piece retails for less than $100. While Rothfeld meant to keep the jewelry among friends, TV personalities ranging from Kathie Lee Gifford to Jessica Stroup have caught on.

“In this economy, jewelry doesn’t have to cost a lot to look great,” Rothfeld said.

MILLY’S TURN: Hue has tapped contemporary line Milly for the next installment of its Guest Designer collection. Milly designer and founder Michelle Smith crafted a hosiery line titled St. Germain Des Pres that features a chain link design in sheers and opaques, as well as argyles, cashmere ribs, lurex tights and metallic herringbones. The line retails from $24 to $28 and hits department and specialty stores this fall.

“For fall, I am inspired by the Left Bank Parisian girl about town,” said Smith. “This girl imbues everything she wears with an innate sense of style and joie de vivre.”

Past designers who have participated in Hue’s program include Tracy Reese, Amy Smilovic for Tibi and Trina Turk.

“This is our fourth Guest Designer partnership,” said Julia Townsend, executive vice president and general manager at Hue. “Milly represents something different and is known for her smart, sexy feminine style and for her color and prints.”

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