Eyewear brand Linda Farrow has released a special three-piece sunglasses collection for Lane Crawford, retailing for as much as $32,000 for a pair, the most expensive the brand has created to date.
The ultraluxurious models were unveiled Thursday by Linda Farrow creative director Simon Jablon at Lane Crawford’s Canton Road location.
The highlight of the collection is the 18-karat yellow gold aviator design, which comes with white diamonds and 24-karat gold lenses. It retails for 245,000 Hong Kong dollars, or about $32,000.
They also produced a white gold version with platinum lens for 86,000 Hong Kong dollars, or $11,000, and a rose gold circular lens model for 68,000 Hong Kong dollars, or $8,700.
“Even though they’re very expensive. It’s somewhat value for money,” Jablon said. “You are buying gold, you are buying diamonds, the craftsmanship on top of the design and everything that goes behind it.”
Available for the month of May, Lane Crawford has only one of each luxurious pair but buyers are able to order and further customize the designs if they wish.
Jablon said growing the global store network is a big priority for Linda Farrow this year. The brand just launched stores in Hong Kong’s IFC mall and Italy’s Forte dei Marmi. The plan is to double the brand’s global store footprint to about 14 or 15 stores this year, Jablon said.
“It’s an aggressive expansion for us. We’re still an independent company,” he said.