Accessories brand Lizzie Fortunato is taking a measured approach to growth, relaunching its e-commerce site today and preparing to enter its first department store, Neiman Marcus, after seven years in business.
“Until now [lizziefortunato.com has] been low-maintenance, but a good source of revenue that’s given us the conviction to relaunch,” said Kathryn Fortunato, cofounder and head of sales and operations, who runs the company with her twin sister, cofounder and creative director Lizzie Fortunato.
Even though e-commerce has not been a focus for the company, it has developed into the brand’s largest point of sale domestically. Next week, the company’s fall collection of jewelry and leather goods will hit the site, which was designed by Brooklyn-based firm Winsome Brave. The site will incorporate content from Lizzie Fortunato’s social channels and blog to create a more immersive brand experience.
The 29-year-old Fortunato sisters expect e-commerce, as well as the brand’s introduction to Neiman’s, to drive significant growth for the remainder of this year and next. Lizzie Fortunato will be carried at Neiman’s Beverly Hills; San Francisco; Dallas; Coral Gables, Fla.; Boca Raton, Fla., and Short Hills, N.J., doors beginning this weekend.
The brand generated $1 million in retail sales last year, a 48 percent increase, and the company is looking for $1.5 million in sales this year and $2 million in 2015. Neiman’s e-commerce site will carry the brand starting with the resort collection in November.
Smaller leather goods — which appeared in the resort 2015 collection, but won’t see a full rollout until spring — is another avenue of growth. Clutches currently retail for $350, and the majority of small leather goods will cost less than $200. Zip pouches and passport and sunglass cases will be functional first — but also embody Lizzie Fortunato’s whimsical, travel aesthetic (think prints with pyramids or sunglasses).
Lizzie Fortunato is carried in more than 100 doors worldwide, including Kirna Zabête; Intermix; Ten Over Six; Hampden Clothing in Charleston, S.C.; Le Bon Marché in Paris, and Harvey Nichols in London. The business was started with a $10,000 investment from Kathryn Fortunato, and has not received any funding or outside investments.
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