Accessories brand Lizzie Fortunato is taking a measured approach to growth, relaunching its e-commerce site today and preparing to enter its first department store, Neiman Marcus, after seven years in business.
“Until now [lizziefortunato.com has] been low-maintenance, but a good source of revenue that’s given us the conviction to relaunch,” said Kathryn Fortunato, cofounder and head of sales and operations, who runs the company with her twin sister, cofounder and creative director Lizzie Fortunato.
Even though e-commerce has not been a focus for the company, it has developed into the brand’s largest point of sale domestically. Next week, the company’s fall collection of jewelry and leather goods will hit the site, which was designed by Brooklyn-based firm Winsome Brave. The site will incorporate content from Lizzie Fortunato’s social channels and blog to create a more immersive brand experience.
The 29-year-old Fortunato sisters expect e-commerce, as well as the brand’s introduction to Neiman’s, to drive significant growth for the remainder of this year and next. Lizzie Fortunato will be carried at Neiman’s Beverly Hills; San Francisco; Dallas; Coral Gables, Fla.; Boca Raton, Fla., and Short Hills, N.J., doors beginning this weekend.
The brand generated $1 million in retail sales last year, a 48 percent increase, and the company is looking for $1.5 million in sales this year and $2 million in 2015. Neiman’s e-commerce site will carry the brand starting with the resort collection in November.
Smaller leather goods — which appeared in the resort 2015 collection, but won’t see a full rollout until spring — is another avenue of growth. Clutches currently retail for $350, and the majority of small leather goods will cost less than $200. Zip pouches and passport and sunglass cases will be functional first — but also embody Lizzie Fortunato’s whimsical, travel aesthetic (think prints with pyramids or sunglasses).
Lizzie Fortunato is carried in more than 100 doors worldwide, including Kirna Zabête; Intermix; Ten Over Six; Hampden Clothing in Charleston, S.C.; Le Bon Marché in Paris, and Harvey Nichols in London. The business was started with a $10,000 investment from Kathryn Fortunato, and has not received any funding or outside investments.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews