NEW YORK — Louis Vuitton is expanding its reach in the fine jewelry market with a new collection called Emprise.
Emprise, which features both jewelry and watches, takes inspiration from the brand’s heritage, specifically the iconic monogrammed trunk.
Hamdi Chatti, Vuitton’s senior vice president of watches and jewelry, said the idea was to take the essence of the trunk and “design it through a watch and a whole collection of jewelry.”
Rather than wait for Paris couture appointments at the end of January, when the company typically unveils new jewelry pieces, the collection was introduced during New York pre-fall appointments.
“We believe that [the collection] is designed for an American customer and for New Yorkers,” said Chatti. “It started from the idea of a mighty woman.”
At the center of Emprise are four square-faced watches with satin or leather straps, some embossed with a grosgrain ribbon pattern. The designs are offered in both steel and gold, some with diamond embellishment.
Both models reflect distinct elements of the Louis Vuitton trunk, including corner caps and notches that imitate nail studs. The steel models feature a dial decorated to mimic the lines of Parisian wood paneling, while the gold styles have a quilted face to reflect the protective padding within a trunk.
“The purpose of the trunk is to protect your stuff,” Chatti said. “The purpose of the watch is to protect your time.”
The protective aspect translates to the collection’s jeweled offerings as well. Gemstones, including amethyst, citrine, tourmaline and morganite, sit as pendants on long chains within cagelike settings that are individually crafted to perfectly encase each unique stone.
“Our trunks are custom-made for each customer,” said Chatti. “We want it to be the same idea for jewelry.”
Similarly set rings and earrings act as companion pieces to the necklaces, all with a strong emphasis on cut. “We want a perfect cut,” Chatti said. “We believe in symmetry.”
Each design is digitally customized and then cut by hand at the house’s French atelier.
Rounding out the Emprise offerings are a handful of simpler pieces, including rings, bangles, earrings and pendants in diamonds, and yellow and white gold. Details of nail-like studding, seen in the watches and gemstone designs, also subtly tie back to the trunk motif.
For the jewelry, retail prices range from approximately $1,000 for a white gold ring to $150,000 for a white gold and diamond pendant necklace with a 28.08-carat aquamarine stone. The watches start at $8,750 for the steel and white diamond-studded watch in calfskin and reach $19,900 for a yellow gold version with diamonds and a silver opalescent dial.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)