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Margiela Goes Big

PARIS - You won't need a magnifying glass to examine these jewels.

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PARIS — You won’t need a magnifying glass to examine these jewels.

This story first appeared in the July 11, 2008 issue of WWD.  Subscribe Today.

Maison Martin Margiela’s debut fine jewelry collection, in partnership with Italy’s Damiani Group, is supersized, including necklaces composed of giant oval links, a pierced earring magnified to become a chunky ring and a signet ring upsized to bracelet proportions.

The collection of 14 items is to arrive in November in 14 Margiela boutiques, along with a selection of fashion retailers, including Maxfield in Los Angeles, On Pedder in Hong Kong, 10 Corso Como in Milan, Exception in Madrid and Saba Song in Vienna.

Prices for the pieces — in yellow gold, pink gold and silver, with diamonds — will range from 700 euros to 39,500 euros, or about $1,100 to $61,800 at current exchange rates. The collection is being shown to retailers at Margiela’s Paris showrooms.

Margiela plans to create one fine jewelry collection a year, said a spokesman for the Paris-based house.

Fine jewelry is the latest brand extension for the Belgian designer, whose business is majority owned by Renzo Rosso’s Only the Brave Srl. Look for a new eyewear style for spring 2009 — and coming in fall 2009 is his first scent with beauty licensee L’Oréal.

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