By  on September 26, 2011

NEW YORK — Mauboussin’s worldwide chairman Alain Nemarq will always remember that the opening of the brand’s first U.S. retail store in October 2008 occurred just as the country was in the midst of one of its most dire financial crises in recent history.

But he’s trying to erase that memory, beginning with a complete remodeling of the firm’s Madison Avenue store. The new look ditches what Nemarq calls a “dark” time for luxury architecture — he referred to the store’s previous design as a “safety box” where passersby were unable to see the inside of the boutique from the street — in favor of one with white accents, custom-dyed scarlet rugs and French graffiti plastered in bright red paint across exposed brick walls.

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