Miansai will unveil its first women’s collection today on miansai.com.
Comprised of bracelets, rings and necklaces — a mixture of new styles as well as pieces that incorporate the brand’s classic hook and anchor motifs —the line will retail from $55 to $1,200.
Established as a men’s collection in 2008, many of the bracelets — especially the leather hook and anchor wrap styles and brass, silver and rose gold-plated screw cuffs — have resonated with both genders. Miansai’s distribution spans 250 doors in 37 countries worldwide such as Barneys New York (where all doors will carry the women’s line), Bergdorf Goodman, Neiman Marcus, Colette, Liberty and Selfridges.
“[Miansai] is equally liked by women. Maybe it’s because men’s wear is such a trend in women’s fashion, maybe it just has a unisex appeal,” said Michael Saiger, the brand’s founder and creative director.
He estimates that although 80 percent of the core collection can be worn comfortably by either gender, the metals, sizes and colorways offered in the women’s line are more feminine. Rose gold is the prominent metal (followed by gold, silver and a selection of brass pieces), and there are more pastels and brights offered.
“I like that there is crossover between the markets; it brings a great consistency to the brand. In launching women’s, we are offering the ladies something different that can account for the 20 percent of the core collection that may be too masculine for them,” Saiger continued.
The Mini Hook bracelet contains a smaller hook than the original Hook, and is only offered in sterling silver or solid gold. (The regular style is offered in solid gold, as well as plated options.) The silver version retails for $65 and yellow and rose gold for $265 each. The Nova, a delicate hand-linked chain bracelet with a colored nylon rope closure, retails for $215, and the Naomi, a structured cuff with a barrel that screws open and closed, for $215.
According to chief financial officer Fernando Martinez, wholesale business from 2012 to 2013 increased by 95 percent, with much of this coming from the launch of new items like timepieces. He declined to reveal actual sales volume.
Martinez revealed that 58 percent of the business comes from North America, 26 percent from Europe, 10 percent from Asia and 6 percent from the rest of the world. He projects the highest business growth for the year will occur in Japan, which is expected to have a 130 percent jump in sales from 2012.
“The biggest difference in launching this will be seen on the retail front, as we are opening our wholesale business to a whole new market. Currently, Miansai sits in the men’s section of department stores and boutiques, and all of the buyers we work with cover the men’s market,” Saiger said. “[Now] the brand will begin to work with women’s buyers, opening accounts with retailers we currently work with as well as establish a working relationship with new retailers.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion