Moschino Cheap & Chic has put its cheeky stamp on costume jewelry. The brand’s foray into the genre, which began with the fall collection, includes watches for men and women and jewelry such as earrings, necklaces, bracelets and cuff links made with ionized steel in silver, yellow or rose tints with shiny or brushed finishes.
This story first appeared in the January 5, 2009 issue of WWD. Subscribe Today.
Moschino’s iconic Luisa the duck (along with her eggs) appears as a pendant on women’s watches and as charms for funky earrings and necklaces, while the quintessential heart motif shows up in colorful cuff links. Look out for the women’s pendant watch featuring the jovial Moschino smiley face and a series of fun oddities hanging on the chain link charm bracelet. Available in Cheap & Chic stores worldwide, retail prices range from $197 to $289 for watches, and from $66 to $289 for the jewelry.