New jewelry line Fortune Favors the Brave pays homage to traditional Southwestern themes.
This story first appeared in the October 18, 2010 issue of WWD. Subscribe Today.
The 19-piece debut collection, whose name is derived from a Latin proverb, is comprised of necklaces, bracelets and rings in silver-plated brass, 22-karat gold-plated brass and sterling silver. The brand, recently picked up by Shopbop for the holiday season, is also sold on its Web site, fortunefavorsthebravenyc.com. The line wholesales for $66 to $140.
Founders Shannon Davenport and Julia Wilson’s long-standing interest in Navajo crafts has resulted in a collection rife with silver and turquoise.
“We’re from California, so the Southwestern Navajo thing really made sense for us,” Wilson said. “There were these beautiful metal pieces that existed in traditional Western wear, but we never saw it on jewelry. We wanted to translate that concept into something you can wear on a cuff or on a necklace.”
Davenport and Wilson’s interpretation of Native American art includes bangles, cuffs, bolo necklaces, collars and rings adorned with conchas — decorative metal pieces conventionally used on belts and saddles.
The design duo met while undergraduates at the University of California at San Diego and relocated to New York after graduation. They both credit their West Coast upbringings and laid-back sense of style as the inspiration behind the line.
“We have a shared love of fashion but very different skills,” Davenport said. “It’s something that we’re trying to use as an asset to our company.” — Rachel Strugatz