A campaign image marking the launch of Buccellati on Net-a-porter.
LONDON — Net-a-porter has been on a mission to persuade e-commerce-shy, hard and soft luxury brands to embrace the digital world, and the pitch has worked with Buccellati, which will launch as an exclusive on the site on March 15.
This is the first time the Italian fine jewelry label is selling its products online. It will debut on Net-a-porter with 22 styles from signature collections such as Macri, Hawaii and Rombi.
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