A campaign image marking the launch of Buccellati on Net-a-porter.
LONDON — Net-a-porter has been on a mission to persuade e-commerce-shy, hard and soft luxury brands to embrace the digital world, and the pitch has worked with Buccellati, which will launch as an exclusive on the site on March 15.This is the first time the Italian fine jewelry label is selling its products online. It will debut on Net-a-porter with 22 styles from signature collections such as Macri, Hawaii and Rombi.The edit includes a range of rings, earrings and necklaces in variations of 18-karat gold and diamonds. Among the highlights are earrings and rings with interlaced gold circles and stackable cuff bracelets with star-shaped diamonds.Prices range from 5,000 pounds to 100,000 pounds, or $6,090 to $121,806 at current exchange.Andrea Buccellati, the brand's president and creative director, said the partnership combines "our heritage and craftsmanship with a pioneering platform for luxury brands."Net-a-porter has been expanding its fine jewelry category and raising the average prices for the pieces on offer. Its current selection includes a mix of younger labels such as Venyx and Noor Fares and more established ones, including Tiffany & Co., which launched exclusively on the site last year, and Pomellato.Net-a-porter carries Pomellato's Tango collection, which features rubies, emeralds and sapphires. Previously, it was only available by appointment in the brand's stores.In 2015, Net-a-porter created a digital shop-in-shop for Chanel for a capsule collection of jewelry called Coco Crush.Net-a-porter has also introduced fine watches, with an exclusive global collaboration with IWC Schaffhausen. Those timepieces launched last November across both Net-a-porter and Mr Porter platforms. The fine watch collection by Tiffany & Co. is also slated for introduction on the site later this year.The e-tailer's fine jewelry buyer Sophie Quy said customers are becoming more comfortable purchasing higher-priced items online, and as fine jewelry becomes more fashion-driven, they are buying it alongside their new-season ready-to-wear and shoes.When it came to Buccellati, Quy said she was drawn to the brand's craftsmanship and the versatility of the pieces, which can work from day to evening and can also be stacked — a key jewelry trend during the last few seasons.Net-a-porter has also been helping people to buy fine jewelry and watches online, with 24-hour customer services and a dedicated team of personal shoppers for top customers, who are able to pre-order pieces or visit the company's headquarters to preview the items in one of its shopping suites.Fine jewelry is a fast-growing category on the site, and the company has said the trend is for women to buy for themselves rather than wait to receive it as a gift.High-end fine jewelry isn't the only bauble category that Net-a-porter is pursuing. Last year it launched Demi-Fine, a collection meant to bridge fashion and fine jewelry, offering pieces made from solid gold and silver, all with a contemporary design. The category launched with five jewelry brands: Catbird NYC, Sarah & Sebastian, Wwake, Saskia Diez, and I and I.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)