By  on December 27, 2010

Ajaline, a fine jewelry flash-sale Web site set to launch on Feb. 1, wants to adapt a model crafted by online retailers such as Gilt Groupe and Rue La La.

Co-founder Meeling Wong, a former president of John Hardy, said she is curating Ajaline.com to cater to brand concerns about how items will be sold. Only three to five will be featured each week, and each flash sale will be open for three days, with a 24-hour preview. Discounts will range from 30 to 70 percent off retail, with prices from $500 to $50,000. The first sales will spotlight designs from Buccellati, Lagos and Temple St. Clair.

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