Swarovski is known for partnering with leaders in design, art and fashion, but the firm’s next collaboration is with its customer.
The Austrian firm’s loose-crystal division, Swarovski Crystallized, is launching a retail concept bowing in New York’s SoHo neighborhood this spring. The Swarovski Crystallized Store and Lounge will enable customers to create their own jewelry through an interactive design process and view the work of current fashion jewelry designers.
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