Over the next 12 months, the Place Vendôme jeweler will unveil a new advertising campaign, a fresh store concept and a renovated Paris flagship.
The current Cartier show features 600 pieces — a mix of high jewelry, fine jewelry and vintage items that have been restored.
The installations serve as mini-theater sets for the brand’s Le Marché des Merveilles collection of jewelry.
The collection will consist of a necklace, choker, earrings, rings and bracelet made specifically for the plus-size customer.
The jewelry brand looks to combat the current retail slump with an emphasis on under $500 product and a Kardashian-Jenner clan member.
Named “The Sound of Summer,” the clip features six young ambassadors related to the world of surf, yoga and illustrations.
With multiple piercings now commonplace among Millennial women, fine-jewelry designers are warming to the idea of selling five earrings at a time.
The fine-jewelry fair showcased more one-off pieces that justified the price tags, while others hedged bets with entry-level offerings.
Fine jewelry and watches saw more sales last year than apparel and accessories.