Pandora Group, the Danish company known for its charm bracelets, is hoping to broaden its consumer base with a new collection called Essence.
The line, which will hit Pandora stores on Monday, represents a second attempt for the midmarket, charm-centric jeweler at elevating its collection. In the past, the brand attempted to offer a higher-end 18-karat gold collection, but according to Scott Burger, president of Pandora North America, the jewelry brand “alienated its core customer.” In the U.S., that core consumer is a suburban woman in her 40s.
@serenawilliams, in @versace and a @bulgariofficial necklace, with @alexisohanian attending the #royalwedding at St. George’s Chapel. See all of the celebrities in attendance on WWD.com. #wwdeye #wwdfashion
The wait is over: Meghan Markle picks @givenchyofficial’s Clare Waight Keller for her wedding dress. Markle entered St. George’s Chapel in a Givenchy Haute Couture gown paired with Queen Mary’s Diamond Bandeau Tiara, loaned to her by The Queen. Read more on WWD.com - Link in bio. #wwdnews #wwdfashion #royalwedding