Pandora Group, the Danish company known for its charm bracelets, is hoping to broaden its consumer base with a new collection called Essence.
The line, which will hit Pandora stores on Monday, represents a second attempt for the midmarket, charm-centric jeweler at elevating its collection. In the past, the brand attempted to offer a higher-end 18-karat gold collection, but according to Scott Burger, president of Pandora North America, the jewelry brand “alienated its core customer.” In the U.S., that core consumer is a suburban woman in her 40s.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)