By  on July 6, 2012

Piaget’s future is taking a cue from its past.

To fete the 30th anniversary since the rose peony was named the Yves Piaget at the Geneva International Competition of New Roses, the Swiss watch and jewelry maker is launching a rose jewelry collection.

Nodding to its founder’s passion for the flower, the collection comprises gold and diamond bracelets, earrings, rings, necklaces and watches, which will appear in stores starting now through fall.

According to the brand, even though the line’s complete rollout will be finished by September, the collection will become a mainstay, and will be promoted in stores during the next two to three years.

 

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