By  on September 19, 2012

Pomellato is trying its hand at silver — and the company will toast its premiere silver collection, Pomellato 67, on Thursday with an event during Milan Fashion Week.

“This is more than [just] expanding the brand. In this case, we see it as a new collection and, potentially, a new brand,” said Andrea Morante, chief executive officer of Pomellato Group, the fifth-largest jewelry brand in Europe, in terms of sales, after Cartier, Chopard, Bulgari and Tiffany & Co.

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