Pomellato Unveils New Ad Campaign by Peter Lindbergh
The campaign is fronted by six women, including artist Anh Duong; brand adviser Helen Nonini; nutritionist Rosemary Ferguson; art curator Caroline Corbetta; writer Pihla Hintikka and model, artist and photographer Larissa Hofmann.
MILAN — Pomellato's longtime mantra to directly communicate with its customer is emphasized even more with the brand’s latest advertising campaign.The Italian jeweler, controlled by Kering, has tapped Peter Lindbergh to photograph a group of strong, charismatic and international women that speak to and of its customers. These include artist Anh Duong; brand adviser Helen Nonini; nutritionist Rosemary Ferguson; art curator Caroline Corbetta; writer Pihla Hintikka, and model, artist and photographer Larissa Hofmann.After several campaigns fronted by Tilda Swinton first, from 2009 to 2014, and Salma Hayek for the past two years, Pomellato's chief executive officer Sabina Belli outlined the decision process behind the latest ads.“This campaign works in past-forward mode. It is a change and it looks into the future for sure but it also digs deep into our roots,” explained Belli. “Pomellato is for women, it has always spoken to women and as a brand it has always been on the side of women. Let’s not forget that Pomellato was founded in 1967 which was quite a period for women’s emancipation. Pomellato responded to their needs pioneering the concept of prêt-à-porter jewelry.”Belli underscored that Pomellato marks its 50th anniversary this year in “a poignant moment in history where the themes about women are relevant and very much still alive. Pomellato women are confident, they decide for themselves, they buy their own jewels, their elegance is effortless and understated. I wanted a gallery of real women to represent and incarnate the values of the brand. It makes total sense.”Belli defined the six women as “strong-willed and independent,” of “all ages and from all walks of life.” The campaign is meant to highlight women “who are true to themselves” and “who are following their passion.”Lindbergh said "beauty comes out when you can express yourself, when you know your own sensibility and you can say that’s me, and you are beautiful as no other way. For this campaign women of different ages and professions came and wanted to be photographed as themselves: that’s the most beautiful concept.”To be sure, Belli said she opted for Lindbergh because he “is the undisputed maestro of sophisticated realism. He is truly capable of capturing a very intimate side of the women he photographs. He steals your soul in a gentle way, capturing the sparkle in each woman.”The women wear Pomellato’s Ritratto [Portrait] collection, which will be unveiled at the Arsenale theater in Milan on Thursday, adorned with the brand’s staple precious stones, from topaz and amethyst to smoky quartz. The collection will be available in stores starting in April. Three sizes of rings retail for between $4,480 to $12,100. Earrings are priced from $7,300 to $9,350, and pendants from $3,270 to $4,240. Asked about the jewelry sector today, Belli said the market “is quite challenging at the moment. However, Pomellato is a relatively young brand with a very interesting positioning, there is for sure a big opportunity to concentrate on organic growth in existing markets and beyond.”The campaign will bow on March 8 in WWD and then be rolled out in the April issues of major fashion titles.Lindbergh has also directed a short film with backstage interviews. https://youtu.be/6G4heWy8dkQSave
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)