By  on December 9, 2012

PARIS — PPR said late Sunday it has acquired a majority stake in Chinese fine jewelry brand Qeelin, with immediate plans to accelerate its expansion through store openings in Hong Kong and Mainland China.

The acquisition beefs up the French conglomerate's holdings in hard luxury, which include the Place Vendome jeweler Boucheron and watch brands Girard-Perregaux and JeanRichard.

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