PPR Eyes Expansion of Qeelin Brand

PARIS — Signaling its bullish outlook on China, PPR said it plans to open more boutiques in Hong Kong and China for its newly acquired jewelry brand, Qeelin.

“It’s not a brand we bought for the Chinese. We bought it for its Chinese DNA,” Alexis Babeau, managing director of PPR’s luxury division, said Monday during a conference call to discuss the Qeelin purchase, disclosed late Sunday.