MILAN — Prada has introduced a collection of bejeweled accessories and a limited edition line of costume jewelry.
After various projects aimed at piquing consumers’ interests, such as the Tricks gadgets and customized belts, the Italian fashion house has now turned its attention to totes, ballerinas and chain-strap shoulder bags and faux jewels with a retro look.
For the accessories, Prada commissioned an exclusive vitreous and shatterproof material that is cut to resemble a precious stone and set in metal bezels. Each one is hand applied to the respective accessory in tone-on-tone or contrasting color schemes, based on a palette of purple, kiwi green, teal blue, black and copper.
Innovative materials also characterize the costume jewelry, which is made with crystals treated with thermic shock to create a cracked effect. The crystals in varying shapes and sizes are then applied onto grosgrain ribbons to form necklaces, earrings and bracelets. The fabric is linked to chains and clasps made of a silver alloy combined with other metals.
Both collections will hit Prada stores worldwide in November. The accessories will retail from 350 euros, or $448 at current exchange, for a nylon wallet to 1,100 euros, or $1,410, for a whips bag. The necklaces retail from between $695 to $750 and the earrings cost $390.
On a different note, today Prada will present “Alchemy,” a short movie by film editor Pietro Scalia at the Hammer Museum in Los Angeles. In the movie, Oscar-winner Scalia synthesizes the short films of nine young directors who had been asked by Prada to put on film the images triggered in their imaginations by the brand’s Infusion d’Homme men’s fragrance.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast