MILAN — Prada has introduced a collection of bejeweled accessories and a limited edition line of costume jewelry.
This story first appeared in the October 28, 2008 issue of WWD. Subscribe Today.
After various projects aimed at piquing consumers’ interests, such as the Tricks gadgets and customized belts, the Italian fashion house has now turned its attention to totes, ballerinas and chain-strap shoulder bags and faux jewels with a retro look.
For the accessories, Prada commissioned an exclusive vitreous and shatterproof material that is cut to resemble a precious stone and set in metal bezels. Each one is hand applied to the respective accessory in tone-on-tone or contrasting color schemes, based on a palette of purple, kiwi green, teal blue, black and copper.
Innovative materials also characterize the costume jewelry, which is made with crystals treated with thermic shock to create a cracked effect. The crystals in varying shapes and sizes are then applied onto grosgrain ribbons to form necklaces, earrings and bracelets. The fabric is linked to chains and clasps made of a silver alloy combined with other metals.
Both collections will hit Prada stores worldwide in November. The accessories will retail from 350 euros, or $448 at current exchange, for a nylon wallet to 1,100 euros, or $1,410, for a whips bag. The necklaces retail from between $695 to $750 and the earrings cost $390.
On a different note, today Prada will present “Alchemy,” a short movie by film editor Pietro Scalia at the Hammer Museum in Los Angeles. In the movie, Oscar-winner Scalia synthesizes the short films of nine young directors who had been asked by Prada to put on film the images triggered in their imaginations by the brand’s Infusion d’Homme men’s fragrance.