By  on March 9, 2012

The biggest jeweler, and arguably the best known, isn’t in the U.S. or Europe — it’s in China. After raising $2 billion in an initial public offering in December, Chow Tai Fook Jewellery Group Ltd. was crowned the world’s largest listed jewelry retailer.

Founded by billionaire businessman Cheng Yu-tung, the jeweler, which is listed on the Hong Kong Stock Exchange, boasts of nearly $4.5 billion in annual revenues and more than 1,350 retail stores in Mainland China, Hong Kong and Macau combined. WWD spoke with the founder’s grandson, Adrian Cheng, who is also the firm’s executive director, to find out what’s behind the retailer’s success.

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