Chinese fine jeweler Qeelin has made its U.K. debut with a space in Selfridges’ Wonder Room. The 172-square-foot space is the label’s sixth global outpost.
This story first appeared in the January 5, 2009 issue of WWD. Subscribe Today.
The store’s design is heavily inspired by the Far East, with lacquered red walls symbolizing good luck in Chinese culture, and a display counter made from glass and dark wenge wood. Shaped like an elongated letter W, it is symbolic of the bridges found in oriental gardens. Qeelin was founded in 2004 by designer Dennis Chan and chief executive officer Guillaume Brochard.
Bo Bo, which features diamond-encrusted, black-and-white gold panda pendants in various styles, is the jeweler’s most renowned collection. The smallest panda pendant — a traditional symbol of peace and love — is three-dimensional with articulated limbs and retails at 3,110 pounds, or $3,915 at current exchange.
Qeelin’s latest collection, Kiss Kiss, which features white gold kissing-fish necklaces and earrings, will land in Selfridges in February.
Despite the gloomy economic climate, Brochard said Qeelin will continue to expand. “We are planning to open three new boutiques in 2009.” A 484-square-foot store will be unveiled in February in the lobby of the Regent Hotel in Taipei, Taiwan. The jeweler already has stores in Beijing, Hong Kong and Paris.