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Rating the Web Sites: Jewelry and Watch Brands

New York University think tank Luxury Lab, or L2, released its fourth annual Digital IQ Index.

Appeared In
Special Issue
WWD A issue 10/29/2012

This month, New York University think tank Luxury Lab, or L2, released its fourth annual Digital IQ Index ranking watch and jewelry brands based on their online competence in areas spanning their digital flagships (40 percent), digital marketing (30 percent), mobile (15 percent) and social media (15 percent). Here are the top 10.