Rebecca Taylor, known for her flirty and feminine apparel, is expanding into footwear, jewelry, handbags and belts for spring.
Her 12-year-old namesake brand has signed its first licenses in the U.S. Peter Marcus Group, a new footwear company from the former owner of Bruno Magli North America, is producing the brand’s shoes, and diamond jewelry firm MJJ Brilliant is creating a line of jewelry. A limited collection of belts and handbags is being produced in-house. Several accessories were exhibited at Taylor’s spring runway show on Thursday.
“It’s something that we’ve been wanting to do for a long time,” said Taylor. “Every woman loves shoes and handbags. We didn’t want to start it unless it was in a very meaningful way.”
Beth Bugdaycay, partner and chief executive officer of Rebecca Taylor, projected that accessories would account for 20 percent of sales within a year. In two years, she anticipated that number to climb to 35 percent.
The accessories meld a pretty look with a bit of urbanity. There are 18 shoe styles, ranging from flat sandals to a cutout desert boot on a heel. Footwear will range from $300 to $400 at retail, consistent with the brand’s ready-to-wear prices. The jewelry, with 50 styles that range from $150 to $300 at retail, incorporates motifs such as sequins, flowers and stars rendered in rose, yellow and white gold tones.
The bags include a cross-body satchel encrusted with crystals and metallic bits. The belts are made of worn-in-looking brown leather embellished in Taylor’s feminine style.
There are plans to distribute the accessories where the apparel is sold. Bloomingdale’s, Neiman Marcus and Saks Fifth Avenue are targets, as well as Bergdorf Goodman and Fred Segal. Taylor also has a growing online business with e-commerce sites such as Net-a-porter.com and Shopbop.com. The firm has one store on Mott Street in New York and 55 stores across Asia. The accessories collection will be shown at Fashion Coterie, which opens Tuesday.
Bugdaycay believes the accessories will find footing among women who can’t afford to keep up with escalating designer prices. Contemporary brands such as Tory Burch and Marc by Marc Jacobs have burgeoning accessories businesses, but there isn’t much competition among designer brands on that level.
“It’s extremely important for this price point to offer a great design at a contemporary price point,” said Bugdaycay.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)