Reign Sapphires hopes to capture the "something blue" aspect of the wedding market with its Hallmark engagement ring. Depending on the size and shape of the center stone, prices will start at $1,500.
Reign Sapphires is polishing a new approach to selling bridal jewelry to Millennials.In anticipation of the bridal runway shows in April, the Los Angeles-based brand is refining a full collection of distinct engagement and wedding rings, all designed with the blue gemstone, which it plans to begin selling in 2018.Owned by Reign Sapphire Corp., the brand is checking off the criteria that it thinks will help it win over the coveted yet demanding Millennial market. Not only does it promote ethical sourcing in its mines in Australia, but it also designs and produces all of its jewelry in Los Angeles. There’s also the foundation of its business — the sapphire, which it said doesn’t carry the price or baggage from conflict mining and dowdy tradition as a diamond might. Plus, its current retail model is based solely on direct-to-consumer e-commerce, which it launched last October.The business has a simple premise: “Consider sapphires as an alternative,” said Yossi Segelman, chief executive officer of Reign Sapphires.In the U.K. and Australia, the company benefits from a long tradition of the sapphire being considered “royal blue,” a favorite with young monarchs. A prime example is Prince William’s proposal to Kate Middleton with his mother’s engagement ring that was topped with a striking oval-cut sapphire. In the U.S., Reign Sapphires hopes to play off the tradition of giving “something blue” to a bride. It also vies to create pieces that have an edge.The centerpiece of its Hallmark engagement ring is an emerald-cut sapphire, enhanced by a halo of smaller blue stones and a pavé band. Depending on the size and shape of the center stone, which measures at a minimum of 0.75 carats, the price of the engagement ring starts at $1,500.Its signature eternity bands highlight one stone that is inverted to stick out with a tiny point. Available in yellow, rose and white gold, the eternity bands retail for under $700.In other words, Segelman said, it’s for the customer who has chutzpah. “It’s that little bit of attitude — ‘I’m not going to wear that stone or ring because this is what my peers are doing. I want to be unique.’”Also unique to Millennials is their comfort with buying luxury pieces such as jewelry online, he said. “It’s a massive market,” he said, citing reports that 30 percent of jewelry sales will be conducted on the web by 2020.Indeed, Andrea Hansen, who consults on branding and business development for the company, said, “Reign is about a different attitude towards luxury, one that is more focused on using luxury goods to cherish things that matter to our lives, vs. the more traditional definition of luxury as something rare, perhaps unattainable, that you wear, and which signifies status or rarefied access.”Reign Sapphires includes a freestanding flagship in Beverly Hills as part of its growth strategy, but that opening is marked for 2019 or later.“We’re chipping away at the diamond industry,” Segelman said.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)