NEW YORK — Sam Edelman has teamed up with Almar Sales to launch a collection of fashion jewelry that will make its debut in department stores and online in September.
The collection, priced from $45 to $250, features more than 120 styles composed of necklaces, bracelets, earrings and rings in dark metal and gold tone finishes. Designed with Swarovski crystals, cut stones, leather and faceted metal details, the line mixes a baroque influence with a rock ’n’ roll vibe.
“As president of the newly-formed designer jewelry division of Almar Sales, Sam Edelman was my first choice to launch this new venture,” said Mara Perlmutter.
The debut of the jewelry collection follows the introduction of Edelman’s outerwear and handbag collections last year, as well as the opening of the Sam Edelman flagship store here in SoHo and a boutique in East Hampton, N.Y. “We’ve experienced a lot of exciting growth over the last 12 months,” designer and president Sam Edelman said of his namesake brand. “Now, with the addition of a jewelry line, we can continue our evolution into a complete lifestyle brand. My ultimate goal is to see our ‘Sam girl’ dressed head to toe in our products. The jewelry collection the next natural extension into making that a reality.”
Edelman added outerwear and handbags last year, and other categories, such as clothing, intimate apparel, fragrance, beauty and small leather goods, are in the pipeline. The brand’s footwear ranges in price from $60 to $150, and new categories will stay in a comparable price range.
In January, Edelman told WWD that his brand’s parent company, Brown Shoe Co. Inc., is scouting retail locations for the brand both domestically and in Europe. In the next two years, Edelman will add six to eight more stores, according to Brown Shoe, which bought the brand five years ago. At that time, Brown Shoe said Edelman’s sales were in the $10 million to $15 million range.
Today, Edelman is approaching the $100 million mark, the firm said.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia