Tim McElwee and Cyia Batten want to shake up the accessories e-commerce model with WeTheAdorned — and they’ve enlisted Sarah Jessica Parker to help.
The fashion-plate actress will serve as curator for the Web site, which McElwee and Batten cofounded and will launch this spring. WeTheAdorned will have a membership format, with premium and nonpremium options, and is currently accepting early sign-ups. A onetime annual fee (the exact amount is still being tested) will give members access to pieces designed exclusively for WeTheAdorned by Pamela Love, Dannijo, Fenton and Fallon, Erickson Beamon, Lulu Frost, Lizzie Fortunato, Paige Novick and more. Prices are expected to range from about $50 to $1,000.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)