Tim McElwee and Cyia Batten want to shake up the accessories e-commerce model with WeTheAdorned — and they’ve enlisted Sarah Jessica Parker to help.The fashion-plate actress will serve as curator for the Web site, which McElwee and Batten cofounded and will launch this spring. WeTheAdorned will have a membership format, with premium and nonpremium options, and is currently accepting early sign-ups. A onetime annual fee (the exact amount is still being tested) will give members access to pieces designed exclusively for WeTheAdorned by Pamela Love, Dannijo, Fenton and Fallon, Erickson Beamon, Lulu Frost, Lizzie Fortunato, Paige Novick and more. Prices are expected to range from about $50 to $1,000.Every Monday a new item — curated by Parker — will be introduced, and premium members will get a 24-hour head start. Each item will be produced in limited quantities, depending on the item and designer.“We might only make 200 units of one piece,” McElwee said of the venture, which has been self-funded thus far. “We’re providing a platform for designers that allows them to have a destination where they can sell their best pieces in a way that they can make money. We’re marketing the designers, not WeTheAdorned; it’s a really big differentiator.” McElwee and Batten asked the designers to “go wild” and make their “dream piece.” They wanted to give talent free rein to create something that was brand-consistent — but without the constraints often placed on them by larger retailers. Once a piece sells out, it will never be distributed again.“This market has not been touched at all,” McElwee said. “If you think about the market, at the top you have Tiffany & Co. and Blue Nile and then you have BaubleBar and BeachMint.”WeTheAdorned is seen as fitting between the two groups. “This is not a diffusion [site],” McElwee said. “This is not Missoni for Target.”Everything is manufactured in America, using materials such as bronze, 24-karat gold, rose gold and rhodium plating, as well as diamonds, emeralds and other semiprecious and precious gemstones.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)