The New York-based fine jewelry designer has inked a deal to sell his wares on multichannel retailer QVC, under the name Signature Dean Harris.
Harris has designed a sterling silver collection, inspired by his signature line, which incorporates 18-karat gold jewelry with gemstones, diamonds and other rare objects found in nature. Harris’ collection will debut Saturday at 2 p.m. during QVC’s 24-hour Designer Jewelry Event alongside designers such as Robert Lee Morris, Judith Ripka, Anthony Nak and Elizabeth Showers.
Harris — whose signature line retails from $500 to $40,000 at stores such as Barneys New York, Jeffrey, Mario’s of Seattle and Lane Crawford — had a taste of selling to the masses in 2008 when he did a jewelry line for Target.
“I had this new audience that was so enthusiastic once the Target project ended,” said Harris, who was encouraged by Morris to partner with the shopping channel. “QVC seemed natural because it is a niche brand, and I don’t feel like I’m compromising my relationship with my current retailers.”
Signature Dean Harris echoes the main line’s design tenets with vinelike strands of sterling silver surrounding gemstones and organic looking elements such as abalone, mother-of-pearl and jasper. Standout looks include a reversible necklace of silver and mother-of-pearl discs that retails for $250 and branchlike earrings inlaid with iridescent green abalone that sell for $100.
“I get to create bold pieces for her that would be much too expensive in gold,” added Harris. “The timing is incredible in terms of the economy as people are looking for new ways to spend their money wisely.”
Doug Howe, executive vice president and chief merchandising officer for QVC, said the channel is constantly seeking new designers to add to its roster. The newest to QVC include Avindy and Echo of the Dreamer.
“What we love about him is credibility in the industry [and his] beautiful product,” said Howe, who added the jewelry segment is still successful at QVC. “The designer jewelry piece [of the business] is doing very well. The whole idea of bringing aspirational luxury design to our customer is very interesting.”
Howe and Harris declined to reveal sales projections for the new collection.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast