By  on July 15, 2011

Forget e-commerce or brick-and-mortar shopping, social shopping is where it’s at for Stella & Dot.

The accessories company, whose business plan is based on the “social selling” model of direct sales, projects retail sales will reach $200 million by year’s end. This is an almost 100 percent increase from 2010, where sales surpassed $100 million, and a 300 percent increase from 2009’s $33 million in sales. Growth has been exponential since the company’s launch in 2004, and in 2010, the business also received an investment from venture capital firm Sequoia Capital.

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