Forget e-commerce or brick-and-mortar shopping, social shopping is where it’s at for Stella & Dot.
The accessories company, whose business plan is based on the “social selling” model of direct sales, projects retail sales will reach $200 million by year’s end. This is an almost 100 percent increase from 2010, where sales surpassed $100 million, and a 300 percent increase from 2009’s $33 million in sales. Growth has been exponential since the company’s launch in 2004, and in 2010, the business also received an investment from venture capital firm Sequoia Capital.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)