Sunglass Hut is taking its partnership with actress Rachel Bilson, who was anointed its style director last year, worldwide just as the Luxottica Group SpA-owned retailer’s global footprint is swelling.
Launching with the reboot this month of her blog on Sunglass Hut’s Web site in which she fields reader questions, conducts interviews and offers style advice, Bilson’s larger role means Sunglass Hut shoppers in the U.K., China, Australia, New Zealand, Thailand, China and the Philippines, in addition to the United States, will see her in in-store imagery and perhaps in public appearances, as well. Financial terms of her Sunglass Hut contract were not disclosed.
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