By  on March 18, 2013

NEW YORK — The Sak Brand Group is banking on category expansion and a strategic partner to help spur growth.

Following the introduction of footwear and scarves last summer, the company is adding jewelry and cold-weather accessories this fall to its arsenal of handbags, small leather goods and stationery. The New York-based firm, which operates Sak and Sakroots, is also re-branding its Elliott Lucca division to appeal to a more luxe shopper with an eye for trendier styles.

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