NEW YORK — The jewelry world is getting another online push with The Stone Set, a new Web site focused on jewelry editorial.
The e-destination, thestoneset.com, allows visitors to explore the market through the eyes of jewelers, collectors, brands and stores. Officially launching today, The Stone Set is the brainchild of digital consultants Jenna Fain and Emerald Carroll. The pair met several years ago while both working in the digital media division of Coach. “We’re women who love jewelry,” said Fain, the site’s founder. “We were always reading fashion, beauty and lifestyle sites, but we couldn’t find space dedicated to just jewelry editorial and celebrating the history behind jewelry. So we decided to create it.”
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